Location – Prodrift Headquarters, Dubai, United Arab Emirates

Date – 22/04/2018

The Prodrift Academy announce V2R (Virtual 2 Reality) training program with Alan Hynes athlete partnership.

The Prodrift Academy and Alan Hynes have partnered to create V2R (virtual 2 reality), a simulator drift training program to complement our current professional drift training platform and allow students to progress from simulator to professional drift cars.

Our new drift training simulators have been created to replicate the characteristics of a professional drift car will begin operation in May of 2017.

This partnership will see Alan connect with both drifters and sim drifters from all over the world through international drift events, online events, seminars and training.



Prodrift Academy Director, Graham McNamara stated that;

“I am very pleased to announce that we have begun operations on our V2R training program. We see Alan Hynes as the ideal candidate to spearhead this project because he is one of the top virtual drifters online and one of the up and coming stars of the Irish Drift Championship. Our goal with V2R is to introduce drifting to a new younger audience and to make drift training more affordable to the general public. With Alan as the driving force behind V2R we hope to show drift fans an alternative route into professional drifting.”


Alan Hynes stated that;

“I am honored to be teaming up with the Prodrift Academy for the 2018 season. I have always looked up to the Prodrift brand as a kid, and experiencing drifting for the first time in 2009 with the Prodrift Academy got me my start in drifting. 2018 is going to be a big year for both myself and the team and I can’t wait to represent the brand in Ireland, Internationally and online”








Welcome to Birmingham!


Prodrift Academy, Home of Professional Drift Training, the only globally trusted provider of specialist drift training has landed in the city of Birmingham.




The recently opened hub at Birmingham Wheels Raceway is now the epicenter for all Prodrift Academy UK’s Activations and is open to pupils for training 7 days a week, 9:00am – 10:00pm!




Bringing with them a team of global, big hitting, drift professionals to the city, this is the most exciting development for what is the fastest growing and highest octane motorsport in the country!




Having been established in Ireland in 2007 and spreading across the world, the last decade of experience is now ready to be passed on to the pupils of the UK who wish to train and live out their dreams of becoming professional drift drivers.


Trophy Cabinet


Our drift training program is designed along the format of a 10 level video game.

Students start their drift journey at level 1 in our city centre training facility and work their ways towards drifting the same tracks used in National and International competitions at level 10.




For far to long the sport has been unattainable for the masses, watching on in amazement as the top drivers go to battle, often millimeters apart at speeds in excess of 100mph. Not any more, professional drift training has arrived, Prodrift Academy UK, Welcomes you to Birmingham!



Our list of services include:


  • Professional drift training
  • Personalized training programs
  • 1 to 1 coaching
  • Drift instructor training
  • Drift car preparation and repair
  • Venue rental
  • Drift car rental
  • Drift practice days
  • Corporate entertainment and events
  • Drift taxi
  • Stunt co-ordination
  • Drift demonstrations
  • Creative consultancy
  • Drift event management
  • Professional drivers
  • Drift team consultancy
  • Event support & production
  • Drift vacations
  • Product launches
  • Drift Simulators
  • Drift Seminars

‘Drifting-My Story-Episode 1’ Land Rover Drift Machine

A Land Rover 90 is not the usual choice of drift car but for Les it makes perfect sense!


A keen ‘off-roader’ and 4×4 racer, Les is no stranger to building high powered Land Rovers, this particular one has a highly tuned Rover V8 engine!


When his brother sadly passed away, Les wanted to live out his dream for him and go drifting. Using his specialist expertise in Land Rovers, building this drift monster was the logical way to go about this!

Land Rover Drift

Les built this car and somehow managed to keep the weight down to 1200kg, about the average weight of a mid sized drift car!


After some time training with our team of professional instructors Les was starting to get to grips with the Landy, and grip was not something that it was short of! With a wide wheel base, this just grips and goes! Watch the full video here to see how Les got on with his first training visit to the Prodrift Academy UK!

The Prodrift Academy announce Saudi Arabia expansion

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The Prodrift Academy, the world’s number one drift experience and training school has today announced that the Academy will be launching in Riyadh, Saudi Arabia in October 2015. The Academy has already established bases in Ireland and Dubai, and the addition of a Saudi Arabia location is testament to both the growth of drifting as a motorsport within the Middle East and also to the reputation that the Prodrift Academy holds internationally.

Abdulhadi Al-Qahtani Founder and CEO of Hwadi Holding’s, and one of the Middle East’s leading professional drifters, heads up the Prodrift Academy Saudi Arabia team. Speaking at the contract signing he stated that;

“We are so pleased to have signed the partnership agreement with Prodrift Academy. This is a project that we have always wanted to do and it will be the first of its kind in Saudi Arabia. The Saudi Arabia market is mature enough today to launch our project and provide different racing training programs starting with the Prodrift Academy, and we feel that the demand for the Academy will grow over the coming months. With the Prodrift Academy partnership we are sure we can provide our trainee’s the best drifting training program possible.”

Graham McNamara, founder and managing director of the Prodrift Academy expressed his delight at the further expansion of the brand;

“The Prodrift Academy began operations over 6 years ago in Ireland, and just under 3 years ago in the UAE. Over that time we have worked hard to develop and refine our course offerings and facilities to ensure that student’s time at the Prodrift Academy is an experience like no other.

The success of the Academy within the UAE has enabled us to look at expanding the brand into other regions within the Middle East. The launch of the Prodrift Academy in Saudi Arabia is testament to both the hard work of my own team here in the UAE and the team of Abdulhadi in Riyadh. It has been a pleasure to work with Abdulhadi over the past number of months, and I look forward to seeing the Academy grow in Saudi.

With other GCC regions already being evaluated, we hope to see the Academy expand even further within the Middle East and also internationally over the coming year.”

Mohammad Alfalasi, managing director of the Prodrift Academy added;

“The Prodrift Academy expansion in the Kingdom of Saudi Arabia, is a huge leap forward for the drifting as a motorsport here in the Middle East. The Saudi youth has great talent and passion towards this sport, and the Prodrift Academy will give them the opportunity to understand and practice professional drifting in a safe and controlled environment, thus elevating the standard and understanding of drifting within the community.


We believe that the passionate and professional team in Hwadi Holding’s lead by Mr. Abdulhadi Al-Qahtani, will contribute positively to the the brand and offer great drift experiences and training services, growing and transforming the drift community and the extreme sports as a whole in Saudi Arabia.”


With a brand new website on the way, and dedicated social media platforms already up and running, the Prodrift Academy Saudi Arabia will be open for business shortly. To keep up to date with their activities, check out

Competition mustang

Guinness World Record’s World’s Longest Twin Drift – Official Event Video

On December 14th at Global Village in the heart of Dubai, drift superstars James Deane and Ahmad Daham made history by achieving an astonishing 28.52 kilometers of non-stop twin drifting and with it the Guinness World Record’s record for the World’s Longest Twin Drift in front of a huge crowd of VIP’s, media and die-hard drift fans.

longest twin drift guinness word records



Utilizing the powerful Nissan ‘Z’ platform, Deane and Daham drove their way into the history books with a flawless display of controlled twin drifting much to the delight of the Nissan and Prodrift Academy teams following week’s of hard work and preparation for the big day.

The record attempt was the main attraction of the official media launch of the partnership between Nissan and the Prodrift Academy, and the launch of the brand new ‘Nissan 370z Drift Experience’, which is now ready to give drift fans across the Middle East a taster of what the exciting world of drifting has to offer.

Check out our official event video below and relive some of the action for yourselves.


Nissan and the Prodrift Academy join forces to set a new Guinness World Record

longest twin drift guinness word records

The Prodrift Academy is delighted to announce that we, alongside our partners at Nissan, set a new Guinness World Records achievement on December 14th for the World’s Longest Twin Vehicle Drift. The record was set at the official launch of the Nissan 370z Drift Experience which took place at Global Village in the heart of Dubai.

Following week’s of hard work and preparation, James Deane from Ireland and Ahmad Daham from Jordan completed 28.52 kilometers of twin drifting under the watchful eyes of the Guinness World Records adjudicators and the huge crowd in attendance to witness this historic event.

370z door to door drift

The record attempt was no easy task requiring immense focus and concentration from both drivers throughout the attempt duration. Utilizing the powerful Nissan ‘Z’ platform, Deane and Daham completed over 100 laps of the pre-determined course with over 200 transitions in just over 45 minutes, as both drivers drove their way into the history books in style.

guinness world record drift

Speaking just after this historic achievement, the Prodrift Academy Managing Director Graham McNamara said;

“I’m extremely proud of the hard work that has gone into achieving this Guinness World Records title by both the Prodrift Academy and the team at Nissan. We wanted a record that would be relevant to professional drifting and I believe we achieved that by setting a Guinness World Record in twin drifting, which is the pinnacle of the sport.

We brought two exceptionally talented drivers on board to set this record. Both James and Ahmad showed true professionalism every step of the way and it is down to their driving talents that we are now officially part of history.

I would like to thank my entire team, the Prodrift Academy partners Royal Purple, Exedy, Zeetex, Sonax, Garrett Turbo, Razor and Global Village who backed us every step of the way and provided us with valued support. The biggest thanks of all must go to all of those at Nissan who believed in the Prodrift Academy.  This record is testament to the hard work that has been put in by all parties involved every step of the way and further cements the progression of drifting within the region.

Our partnership with Nissan has pushed drifting in the Middle East onto the world stage and we look forward to seeing the continued growth of the sport with the launch of the Nissan 370z Drift Experience.”

Speaking at the event Samir Cherfan, Managing Director, Nissan Middle East, said

“With today’s accomplishment of setting a new Guinness World Records title, we have proven again the strength of our vehicles by adding another Guinness World Records record to our list. The Nissan Z is a very popular car in the drifting scene and this new record is yet another proof on the ability of this car to make drifting look so easy.”

Images courtesy of Prodrift official photographer Malek Fayoumi